What is the energy source driving the vaporization and excitation process in a meteor, analogous to electricity in a neon sign?

Answer

Hypersonic drag

The intense friction caused by hypersonic drag heats the meteoroid's surface, causing ablation and exciting its constituent materials. This drag provides the energy necessary for the atomic excitation, similar to how electricity powers neon signs.

What is the energy source driving the vaporization and excitation process in a meteor, analogous to electricity in a neon sign?
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