What strategic difference characterizes Blue Origin's lunar vision compared to initial Artemis missions?

Focusing on long-term settlement capabilities and building a reusable lunar economy

Blue Origin's articulated plans extend beyond the immediate requirements of the initial Artemis missions, which focus primarily on proving the necessary technology for initial human landings. Instead, company leadership emphasizes establishing permanent outposts and building bases on the lunar surface. This necessitates a long-term infrastructure development strategy aimed at creating a reusable, foundational lunar economy that transcends simple initial exploration phases. This long-term perspective implies a future requirement for regular transport, construction activities, and resource utilization once the initial technological hurdles have been overcome and proven by the early missions.