Why is the nearly 7-meter diameter of New Glenn's fairing considered a key selling proposition over just mass capacity?

Answer

Volume is often the limiting factor, allowing operators to stack more satellites or launch larger structures

While payload weight (mass-to-orbit) is a crucial metric, the physical space available inside the shroud, or volume, is frequently the constraint for satellite operators, particularly those deploying large constellations. New Glenn's massive fairing—nearly 7 meters in diameter—is specifically designed to accommodate these larger physical structures. This allows customers to either stack a greater number of moderately sized satellites or launch a single, very large satellite that simply cannot be disassembled small enough to fit into competitor shrouds.

Why is the nearly 7-meter diameter of New Glenn's fairing considered a key selling proposition over just mass capacity?

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Blue Origin Is Ready To Launch New Glenn - YouTube

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