Which individual secured the rights to market the Milky Way recipe outside of the United States following a family falling out?
Answer
Forrest Mars, the son of Frank C. Mars.
The international divergence in Milky Way branding is directly attributed to a significant falling out between Frank C. Mars and his ambitious son, Forrest Mars. Following this disagreement, Forrest Mars left the family business and relocated to England. As part of the separation, Forrest secured the rights to utilize the Milky Way recipe outside of the United States market. This pivotal decision led Forrest to create variations tailored to different regional palates, most notably introducing the sweeter international Mars bar, which uses the recipe familiar to Americans as the standard Milky Way.
Related Questions
Why was the original Milky Way candy bar named after the malted milkshake beverage?How did Frank Mars challenge the standard nickel bar dominance, like the Hershey bar, in the mid-1920s?Which individual secured the rights to market the Milky Way recipe outside of the United States following a family falling out?What confection known in the US as the 3 Musketeers bar is sold internationally under the Milky Way name?What was the initial structure of the 3 Musketeers bar when it was introduced in 1932?What was the evocative name given to the dark-chocolate version of the Milky Way bar starting in 1936?Until what year did Mars contract with Hershey's for the supply of chocolate coating for the Milky Way?The contemporary US Milky Way bar relies on caramel and nougat, but which defining characteristic of the original 1923/1924 bar is now entirely absent?What characteristic reportedly defined the international Mars bar compared to the US Milky Way recipe when Forrest Mars sweetened it for the British market?In which specific area of Minneapolis did Frank C. Mars potentially begin manufacturing the Milky Way bar?