How did Frank Mars challenge the standard nickel bar dominance, like the Hershey bar, in the mid-1920s?

Answer

He manufactured the original Milky Way to weigh over 3 ounces, offering significantly more volume for the same nickel price.

Frank C. Mars employed a direct value proposition to disrupt the established candy market dominated by the standard nickel offerings, such as the Hershey bar, which was described as a 'flat little Hershey bar.' Mars's strategy focused on scale; the original Milky Way was intentionally manufactured to weigh in at over 3 ounces, substantially larger than its competitors. To maintain the nickel price point while achieving this size, the initial recipe leaned heavily on volume-filling ingredients, primarily nougat made from simple components like eggs, sugar, and air, with only a small amount of caramel included. This aggressive sizing strategy made the choice easy for consumers seeking maximum value at the candy counter.

How did Frank Mars challenge the standard nickel bar dominance, like the Hershey bar, in the mid-1920s?

Related Questions

Why was the original Milky Way candy bar named after the malted milkshake beverage?How did Frank Mars challenge the standard nickel bar dominance, like the Hershey bar, in the mid-1920s?Which individual secured the rights to market the Milky Way recipe outside of the United States following a family falling out?What confection known in the US as the 3 Musketeers bar is sold internationally under the Milky Way name?What was the initial structure of the 3 Musketeers bar when it was introduced in 1932?What was the evocative name given to the dark-chocolate version of the Milky Way bar starting in 1936?Until what year did Mars contract with Hershey's for the supply of chocolate coating for the Milky Way?The contemporary US Milky Way bar relies on caramel and nougat, but which defining characteristic of the original 1923/1924 bar is now entirely absent?What characteristic reportedly defined the international Mars bar compared to the US Milky Way recipe when Forrest Mars sweetened it for the British market?In which specific area of Minneapolis did Frank C. Mars potentially begin manufacturing the Milky Way bar?
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