What was the staggering price reported for the New Shepard inaugural seat auction?
Answer
$28 million
The winning bid for the very first commercial seat aboard the New Shepard rocket was associated with a significant auction. Public reports presented conflicting figures, positioning the price either at $2.8 million or $28 million. The higher figure, $28 million, represents one of the widely circulated amounts for this unique initial sale. It is important to contextualize this figure as an outlier, established specifically to generate substantial publicity and potentially fund early operational phases or charitable contributions, rather than representing the sustainable cost for subsequent tourists who would purchase tickets later under normalized operations.
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